I saw an advertisement last week that I found disturbing. On the back of a Time magazine was an ad for a photo-developing website. The picture showed a man and a woman holding a glossy photo book, pointing at a picture of a hamburger. The text below described the couple's joy at finding "the best hamburger in Beijing", thanks to a thoughtful friend who made them a photobook to use when they didn't know the Chinese word for what they were seeking.
I find it mind-boggling that an American couple travelling through China would desire a hamburger. I can understand that if one lived in a foreign country, one might occasionally crave the food of home. But are the culinary horizons of American tourists really that narrow? Are we so arrogant that we expect our national cuisine to follow us around the globe? I cannot imagine seeking out a hamburger (available at dozens of restaurants in my hometown, not to mention easily prepared in my home kitchen) while halfway across the world, surrounded by culinary adventures that are only available in that exotic location.
The only explanation I can think of is that some people have very timid tastebuds.
1 year ago